August 6, 2009
America’s Consumer Culture: Manufacturing
White-Guy Madmen
Just a little over 25 years ago, a faceless
and anonymous loner named James Huberty
opened fire in a busy McDonald’s restaurant
in San Ysidro, California, indiscriminately
killing grandmothers, schoolchildren,
infants and employees in a single
afternoon’s eruption of white rage.
Convinced that “Mexicans” were to blame for
his chronic joblessness and most recent
dismissal from a lowly security guard
position, this socially impotent,
dull-witted angry white loner catapulted
himself from anonymity to infamy with a
single barbarous day’s work.
Huberty was not the first of his type. That
distinction falls to one Howard Unruh, who,
having returned from World War II to find
himself spurned by a succession of romantic
interests, gunned down 13 of his neighbors
in 12 minutes in 1949.
At college campus bell towers, cafeterias,
post offices and elsewhere, there have been
many others, before and since, the most
recent being a racist, misogynist loner by
the name of George Sodini at a Pennsylvania
fitness center: Angry, sexually frustrated
white guys fueled by an unswerving belief
that the world had done them wrong, that
they were not living the lives of
entitlement that they felt they deserved,
and determined to make others pay for their
own failure and frustration.
Each such senseless eruption of white guy
rage is invariably met with televised
handwringing, calls to pass gun control
legislation and Monday-morning-quarterback
psychoanalysis of the latest lone nut to cut
down whatever number of his fellow citizens.
Absent is any serious attempt to identify an
underlying causality, or to stem such future
attacks before they occur. It is comforting
to maintain the superstition that each
similarly-styled killing spree is just an
aberration, an unexplainable glitch in the
otherwise seamless functioning of a
well-ordered society.
Conversely, it is horrifying to recognize
the fact these monsters are a natural,
inevitable byproduct of American consumer
culture, and that the Jim Hubertys and
George Sodinis are manufactured just like
piston rods on an automated assembly line.
Whatever their state of residence, whatever
their stated rationale for wholesale
slaughter, the spree killers seem to share
some common psychological touchstones: All
were economic failures; all had a history of
“issues” with women; all had experienced a
sense of rejection by society at large; all
expressed a perceived powerless to change
their personal circumstances; and, perhaps
most notably, all felt that they deserved
more. The word deserved is of key
importance in this context. Depression has
been defined as being the difference between
a person’s expectations and actual
circumstances. In the case of those whose
expectations were for lives of comparative
ease – easy money, easy career tracks, easy
access to women, easy attainment of
positions of power and prestige – adjustment
to the reality of life as a maladapted
failure could be expected to be particularly
painful.
Women, African Americans, gays and
immigrants haven’t made reputations as spree
killers. For those subjugated to the will of
a dominant class, a highly developed sense
of entitlement isn’t as pronounced as it
tends to be within that dominant class –
white males. Consequently, there is less of
a schism between expectations and realities
for those who do not attain – or expect to
attain – the corporate VP position, the
suburban McMansion, the trophy wife and
mistress.
As the case of George Sodini shows, there
are a lot of white men in America, though,
who still believe that they’ve got it coming
– and if they don’t get theirs, they’ll see
to it that you get yours. They may not shoot
up the nearest restaurant or fitness club,
but they’ll join militias or supremacist
groups, scream their opposition to health
care or welfare, join a minuteman group to
guard the Texas border against immigrants,
or otherwise do their best to ensure that no
matter how low they slip on the social totem
pole, they’ve always got their boots planted
firmly on the faces of somebody else a rung
below them.
So long as the cultural milieu keeps
reinforcing the not-so-subtle message that
they deserve whatever they desire by virtue
of their race or gender, and so long as they
remain thwarted in those desires, they’ll
keep stamping as hard as they can –and now
and again, one will explode, and a group of
random strangers will pay the price.
©
2009 North Star Writers Group. May not
be republished without permission.
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