Llewellyn
King
Read Llewellyn's bio and previous columns
October 13, 2008
Crocodile Tears for
Small Business
There has been a death in my neighborhood. I speak of another
independent, small business killed by an influx of chain retailers. In
this case a grocery store, which opened its doors in 1875, has expired.
No
more will I stop there to buy meat, talk to the butcher about the
various merits of New Zealand and American lamb. No more will I ask the
manager to see if he can get yellow corn rather than the white corn
favored in Northern Virginia.
One could shrug off another small business going to the wall as a sign
of life in the age of chain retailing, if it were not for the relentless
rhetoric from politicians about the need for and virtue of small
business. John McCain lauds it. Barack Obama genuflects to it. And all
535 members of Congress get weepy about it.
Their argument for small business is that it creates jobs. To me, the
job creation is a given. My argument is that entrepreneurism and small
business define who we are as a nation and how satisfied millions of
Americans are with their lives.
Yet small business is under relentless attack, mostly lacking the basic
tools to defend itself. Credit is an important ingredient, but it can be
overrated. Startup small businesses have never been able to look to
banks for seed money. Banks do not do that kind of lending, which is why
so many small businesses are started with credit cards, family loans or
out of the earnings of a working spouse.
In
my mind, after credit, habitat is the great burden of small business. By
habitat, I mean a place to work out of at a rent that is not exorbitant.
If there is a new shopping center in your neighborhood, look and see if
there is any new small business there. Probably not. It will be as bland
and homogeneous as the last shopping center you visited. It will be as
dead, as lifeless, as predictable and as antithetical to small business
as its developers could make it. All right, they let in a sandwich
franchise. Those are not really small businesses. They are big
businesses that have laid off their risk on the unsuspecting franchisee.
Franchisees, in my experience, are the most unhappy and exploited people
in business, the victims of a pernicious system of sharecropping.
If
you want to feel the life and vitality of small business doing its
thing, you must seek out the older strip malls – often awaiting
demolition – or the crumbling warehouse district. The lucky new
entrepreneur is the one who can operate from the kitchen table, the
basement, or the garage.
The next great burden comes with the hiring of staff. It is the high
cost of health insurance. This should not involve employers, but it does
– and it involves the small as brutally as the large.
For 33 years I operated a small publishing company, which I founded. It
was a success, but we were sorely tried by insurers who charged a lot
and would not fill all of their obligations (a cancer patient had the
care paid for, but not the pain killers.) Rents also escalated, based
more on our ability to pay. I hope there is a special enclosure in hell
for property company managers and health insurers.
Where then are the politicians, those who weep so copiously for small
business? They are mostly between the sheets with big business
facilitating the destruction of the small entrepreneur. Mom-and-pop
operations do not have lobbyists, cannot afford white-shoe law firms and
do not run political action committees. The ability, upheld by the
courts, of local authorities to use eminent domain to condemn areas of
low economic activity in favor of new developments is an example of the
war by the big against the small. It would be biblical, except in this
case, David loses and Goliath triumphs.
The damage to who we are as a people is hard to calculate, but it is
there. Who would rather not run their own restaurant than manage a chain
outlet? Ditto a bookstore. Ditto a hardware store. Ditto an auto-repair
shop. Ditto every line of endeavor from exporting to consulting. I have
yet to meet one individual who preferred being employed in a behemoth to
being self-employed.
For me, the latest outrage is learning that airlines are charging $25
for tickets bought through travel agents. The airlines, in good times
and bad, have had it in for travel agents: the quintessential small
business. Shed a tear for the travel agencies, along with every
courageous individual who wants to have the real promise of the American
Dream – a business of one's own. With that comes a dignity, a sense of
worth that is good both for the nation and the individual. And yes,
small businesses make life richer for the consumer while creating jobs.
© 2008 North Star
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