Candace
Talmadge
Read Candace's bio and previous columns
May 8, 2008
Meaningful Work Grows
in Texas
By
now, the collard greens, kale, chard, peppers and eggplants should be in
the ground, along with the carrots and corn. The latest planting season
is pretty much over at Barking Cat Farm, a tiny grower in Heath, Texas,
which is owned and operated by Laurie Bostic and Kim Martin, two former
engineers.
“You’d expect two engineers to go into farming about as much as you’d
expect a cat to bark,” is their explanation for the name of their
thriving micro-business, which sells its organic produce and cut flowers
to Dallas restaurants and florists and direct to local consumers.
And yes, there is a waiting list of people who want to pay a $520.00
annual fee (in eight-week installments) to be one of the customers who
receives a weekly box of no-pesticide veggies straight from the field
and $182.00 yearly (in eight-week installments) for a weekly dozen of
farm-fresh eggs free of hormones or other additives from chickens that
are not imprisoned in fetid, football-field-size coops.
Organic produce is such big business now that even Wal-Mart has gotten
in on the act. But Bostic and Martin go it one better. By selling
locally, they avoid the energy expenditures and resulting costs involved
in shipping food and other produce thousands of miles from its place of
origin – the way most of us obtain it. That’s green in more ways than
one.
Neither set out to become a farmer. Both have degrees in electrical
engineering and, right out of college, went to work for a defense
contractor (where they met) and then to separate dot-com businesses in
the 1990s. They both spent many years working behind a computer screen,
and ultimately decided this was not the life for them.
Bostic and Martin left the tech world in 2002, but kept in touch while
employed by non-profits, trying to find work they could call meaningful
and fulfilling. That route wasn’t for them, either. Meanwhile, the two
did a lot of research and head-scratching about what kind of business to
launch as a duo.
They started their farm in 2004 primarily with specialty cut flowers and
some produce. They discovered, however, that it was much easier to sell
the food than the blooms, so now Barking Cat Farm focuses on consumables
with flowers on the side.
“The food flies off the shelves,” Martin says. “People are looking for
this,” meaning organic vegetables grown locally.
“We are a lot more passionate about the food side of our business,”
Bostic adds.
The move into produce farming opened their eyes, they say, to the issues
surrounding how the country supports – or doesn’t – locally grown food.
Our national ability to produce enough quantities of healthy food at a
reasonable price affects our security and overall well-being, they
contend. “Many of our customers have health issues and have chosen to go
with organic food.”
Like all small businesses, Barking Cat Farm faces its share of
challenges – starting with the weather and the insects. Bostic and
Martin have an acre of land for flowers and will end up with six acres
devoted to vegetables. Mindful of the environment, they farm using
high-density planting methods to conserve water, and eventually all of
their acreage, not just the flowers, will have drip irrigation. They’re
buying a delivery van and a tractor. They predict profits in 2009.
The two advise those considering the leap into farming not to quit the
day job unless they are really well funded. Do the research and develop
a plan. Find a nearby farmer or two for a mentor and start small, with
just a backyard plot if that’s what’s available.
Despite it all, neither would trade the uncertainty of farming and hard
toil in the fields for any high-paying tech job. “Doing this is so much
more rewarding in every way except financial,” Bostic says with a
laugh.
“God willing, I will never work for someone else again,” Martin chimes
in emphatically. “I am the captain of my own fate instead of being
subjected to someone else’s stupid decisions.”
And that’s the entire point. Like
their fellow entrepreneur in Denton, these Texans took their
economic fate in their own hands and created for themselves jobs that
nurture and sustain their passion and commitment, while doing a real
service for their communities.
© 2008
North Star Writers Group. May not be republished without permission.
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