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Cindy Droog
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December 21, 2005

No Forest, No Glen . . . It's Boring Street!
 
Last weekend, I was invited to a friend’s brand new house in suburbia.  I will admit that small twinge of jealousy I felt when I realized her mudroom was bigger than my living room, but what really struck me as funny – no, make that hilarious – was the name of her street.
 
Forest Glen.
 
Sounds innocent and beautiful enough, I suppose.  But I looked around, I mean really searched, and I could see absolutely no sign whatsoever of the trees that used to be there, or any trees for that matter. 
 
As for a glen, well, forget it.  Glen means secluded valley.  The place was as flat as the desert – and the houses were within about 20 feet of each other.  No seclusion.  No valley.
 
I decided to write a letter to the developer, asking him to stop naming these newly paved streets with their look-alike houses things like, “Sunflower Hill,” and “Riveredge Drive.”  It's time to enact a Truth in Naming clause, and require all developers to name things in a more descriptive manner.
 
For example, my friend’s street should really be named, “Boring Boulevard,” or how about “Urban Sprawl Street?”
 
This is an easy concept that used to be employed back in the day.  In my hometown in Ohio, I can still go to Chapman’s Grocery Market or Diana’s Deli.  Our streets were named after the 50 great states of America going North South, and our Presidents going East West. I grew up on the corner of Kentucky Avenue and Garfield Boulevard.  This not only helped us kids in school, but we could actually find our way around town, too!  In Cleveland, the streets are named for the Great Lakes.  Great!  After all, we’re on the Great Lakes! 
 
But Forest Glen is in a sea of concrete and Tyvek.
 
The Truth in Naming clause will certainly create a challenge for developers, but what a relief for the rest of us.  Near my home, two incredibly-named businesses recently opened – The Wealthy Street Bakery (can you guess what they do?) and Art of the Table, which yes, sells kitchen and dining room décor. 
 
Would it be such a bad thing for developers to have one more hurdle to jump in their quest to same-ify every city in America?  I don’t think so.  It will just require a little creativity and a whole lot of honesty on their part.  There would be no more condominium complexes called “Hidden Lakes,” but rather, names like “Manmade Fountain” or “Roaring Traffic Passes-by” would be of great help to someone shopping for such a residence.
 
Many developers will have a fun time trying to get around the clause without totally avoiding it.  There would be a lot of “NTTM Condominiums,” which is a more elegant way of saying what it stands for: “Next to the Mall.”  In really tiny letters below, just like in a legal agreement, can be the real name.  We’ll squint to read it on the billboard as we drive by, but all we’ll remember is “NTTM.” 
 
Strip mall developers might suffer the most. Oh, darn!  Rather than “Shoppingtown Countryside,” which is one of my personal favorites located in the middle of a sprawling city, this place might have to be renamed “Destroyed Historic Train Depot Strip Mall.” 
 
Maybe – just maybe – the Truth in Naming clause would help city councils, voters and others take notice of what they are allowing to happen to nature and to our past.  The homogenization of every city in America is evident in any newspaper’s Home and Garden section where advertorial – and not legitimate news – is the only copy to be found about home construction and design.
 
The clause would help people take notice of what’s happening near to them.  Imagine reading the headline, “Michigan’s Last Family Owned Cherry Farm Apartments to be Built.”  That might grab people’s attention.  It might motivate them to drive by, check out what they are losing in their community and compare it to what they are gaining.  If the loss is greater than the gain, they might even protest or get involved in city planning.
 
It might actually help stop urban sprawl.  Do we need a better reason than that to enact this clause? 
 
Columnist Cindy Droog resides near the middle of a city, and always will.  She will start the Truth in Naming trend by heretofore calling herself Short Woman of Five Hair Colors. 

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