January 29, 2007
Simon Cowell – Our
Weapon of Mass Decision-Making
From Hillary to Huckabee, this is the month to tell the
world that you’re running for president. But it’s also the month that
hit show “American Idol” bursts onto the scene, so really, is anybody
paying attention to who the next leader of the free world might be?
In 2004, 11.7 million people aged 18-24 voted. If I had
the resources and research skills, I would like to do a study
cross-referencing how many of the 37+ million who watch “American Idol”
– and are eligible to vote for our president – actually do. Hopefully,
the folks at Harvard can get a jumpstart on that number for me.
In
the meantime, let’s assume that all concerned citizens would like to
take a different approach this year to get voters to the polls. They’ve
come to the right place! The idea is right before our very eyes, and has
been ever since Kelly Clarkson beat that curly-headed cute guy in season
one. (I don’t actually remember his name – much like you don’t remember
Jack Kemp’s, eh?)
So, here’s how it would work:
Despite the fact that Simon Cowell is British, we should hire him to
moderate, offer commentary, and encourage the American public to vote
for the next president. His popularity is undeniable, but more
importantly, his honesty is what I love. Politically correct? No point
in that! Kind? Please! The American presidency has nothing to do with
that. The decisions are too tough.
I can see it now. There will be some great comments, all
of course, in a British accent:
“I’m sorry, Mr. Edwards. You showed up last time, and I
thought the message was clear. You simply don’t have what it takes.”
“Mr. Brownback – maybe you can come back in four years.
First, go take a course in fundraising. It’s kind of like when I
recommend singing lessons. You only have to be a little good at it, like
Britney Spears. Your back-up singers – those Focus on the Family folks –
can help you do the rest. Oh, and before you come back – spruce up that
wardrobe.”
Once Simon’s on board, we’ll need some major sponsors.
Ford, Coca-Cola and Cingular are the current “American Idol” sponsors.
Of these three, Ford ought to lead the way on the presidential version
of the show. After all, Ford’s going to need a bit of government
assistance in the next four years if it doesn’t want itself buried in
the American corporate cemetery.
We’ll need a few other judges. In order to keep
participation high, we need one 1980s has-been, just to keep the
interest of the 30-somethings. Sheena Easton would do. Spandex tights
are making a comeback. So should she.
Finally, we need the Randy equivalent. Someone to shake
his head, roll his eyes, and call people “dawg.” Much like Randy, he’ll
have to come out of nowhere and all of a sudden be an expert.
Once the judges are in place, all we need is a major
network to do the following:
a) Overhype
the weekly show beginning six months before it starts
b) Carefully
choose outrageous footage of the rejects to air during commercials. Like
Joe Leiberman showing up to audition in a Chippendales uniform. Or Nader
doing one-handed push-ups while screaming “I have always loved you,
Sheena.”
c)
Air a segment of the competition weekly, ensuring that as
people are eliminated, they don’t cry while giving their farewell
speech.
So, instead of singing, we’ll be watching heated debates.
Just like American Idol, who has behind-the-scenes coaches like Diana
Ross and Lionel Richie, people like Tim Russert and Chris Matthews can
help the candidates prepare.
Each week, we can all text-message in our comments and
they’ll run them along the bottom of the screen.
“Obama is 2 hot 4 wrds.”
“NO1 is better than McCain.”
“CU L8R Giuliani. No way in ‘08”
After all of the comments have been shared with the
public, voting day finally arrives. People go to the real polls to be
counted – by the millions, no doubt. Best of all, pre-teens and teens
who are too young to vote will still get excited about the prospect of
choosing a president. All of the buzz will be about turning 18 and being
able to vote, rather than turning 21 and being able to drink.
You object to this? You say we’d be turning serious news
into mindless entertainment? Hey. We might as well make it official.
When all is said and done, Simon Cowell could save us
all.
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