I have a phrase in my vocabulary that I’m pretty sure
nobody else in the world understands. The phrase is
“Just looking.” I only use it when I walk into a store
and I am immediately confronted by a salesperson.
”May I help you?” the salesperson asks.
”Naw,” I reply with a smile, “Just looking.”
Now you’d think that would send the salesperson
scurrying for parts unknown. But it doesn’t.
”Are you looking for anything in particular?” the
salesperson wants to know.
”Nope,” I say. “Just looking.”
If I happen to be in a clothing store, that’s usually
when the salesperson asks “What size do you need?”
”Just looking,” I repeat, but by now my words are
muffled by clenched teeth and my smile is gone.
”We have a fantastic sale on men’s double-knit jockey
shorts today,” the salesperson offers.
“Just looking,” I say grimly, walking away.
The point is, if a customer says “just looking,” why
don’t salespeople just leave him or her alone to look?
Nine times out of 10 when I say “just looking,” it seems
to encourage a salesperson to bug me even more.
If you go into the wilds of northern Canada on a fishing
trip, it’s nice to have a guide. But I really think the
average American nowadays is perfectly capable of
walking around in a store, any store, without a guide.
It was my Dad who taught me the phrase “Just looking.”
You see, Dad grew up during The Great Depression and he
would never let himself be railroaded by salespeople
into buying anything. For that reason, and that reason
alone, we didn’t own a television set
until three years after the Milton Berle Show was
canceled.
No matter what salespeople told Dad about TV, he refused
to believe it. “TV,” he often said, “is nothing but a
big gimmick. No way will TV ever replace the good ol’
radio.”
He felt the same way about a lot of other “new-fangled
gizmos,” as he called them.
I’ll never forget the time we went into an appliance
store to buy a refrigerator. A salesman kept pestering
Dad and Dad kept saying “just looking” over and over and
over again.
Finally, the salesman, in what obviously was a final
desperate plea, threw his arms around the largest,
fanciest and most expensive refrigerator in the place
and declared, “Sir, this refrigerator will pay for
itself in two years!”
”Good,” Dad replied. “When it does, send it over to the
house.”