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July 10, 2009
‘Things Are So Crazy,’ Or So Says the Trend-Follower
don’t find it highly useful to have a lot of trend-followers working for me.
By definition, they don’t think very creatively, preferring to just watch
what other people (usually other trend-followers) are doing. The result is
that I’ve got someone following the crowd, usually at quite a distance, and
that’s no way to get ahead.
occasionally the trend-follower will at least provide you with some
interesting insight on what “people” are doing. By people, I mean absolutely
everyone, I guess – since the trend-follower is always telling you that
“people” do this and “people” like that and “people” think this.
because the trend-follower is so attuned to what’s going on with “people,”
you learn which time of year is bad for trying to get things done because of
the preoccupations of “people.” Here’s what I’ve discovered: There are two
windows of opportunity in the calendar year in which you can achieve
anything. The first runs from the last week in January through about the
first 10 days in February. The second runs from the last week in September
through about the second week in October.
it. If you try to accomplish stuff at any other time of the year, you are
screwed. Why? As I loudly bemoan that I keep getting people’s voice mail and
out-of-office e-mail replies, my trend-following employee explains:
“Things are so crazy for people right now.”
right now? Well, because it’s a special time of the year. And as you dig
deeper, you’ll find that this is true pretty much whenever it is.
“Why can’t I get ahold of anyone?”
know, D.F., people are sort of recovering from the holidays.”
Recovering from the holidays? Did they have surgery?
by around January 15, even my trend-following friend acknowledges they have
had enough time to recover, so I can start to get a few things done. But not
long after February starts, we’re back in the muck again.
anyone working these days?”
D.F., things are so crazy for people right now with spring break and
break? Some of the people I’m calling are over 60. Are they going to Fort
Lauderdale to get drunk and try to push their walkers in a straight line?
That’ll impress the spring break babes.
wait. This whole spring break phenomenon lasts through April. OK, so fine.
We make our way into May. Now people will become reachable once again. Or so
know what, D.F.? Things are just so crazy for people right now what with
graduations going on.”
right, just hold on a second. Graduations? Now granted, I have only
one kid – strapping, eight-year-old T.F. Krause. So I will only have to deal
with a graduation one time in my life. But let’s assume the average person
has two or three kids. Let’s also assume this person’s professional life
will extend roughly from the ages of 22 through 65. That means the average
person will have to deal with a graduation maybe three years out of a
43-year career. And every single freaking one of them is dealing with one
move on to summer.
“Where the hell is everyone?”
D.F., things are pretty crazy for people in the summer, what with vacations
and soccer and everything.”
Vacations? Let’s say everyone on Earth gets two weeks of vacation, and let’s
say they all take them in the summer. You’re still only gone one-sixth of
the summer. That means that if I’m calling you on any given day, I have a
five-out-of-six chance at getting you when you’re not on vacation.
soccer? That’s keeping people from working?
at least it will all be over in September. Right?
see, D.F., things are really crazy for people with school starting.”
That’s when you’ve got free day care! How is that making you
late September, even my trend-following friend doesn’t use that excuse
anymore, so once again, I can get work done. (I notice that she doesn’t seem
to think baseball playoffs will be a problem. They might be for me, if not
for the fact that my phone and laptop go with me everywhere, and why don’t
late October, things are “so crazy for people again” with the onset of “the
holidays,” and at this point I have no hope of reaching anyone for any
reason until late January.
often make fun of the French – at least I do – for thinking 30 hours
constitutes a work week. But it appears we only work a full week in theory.
We may be on the schedule, but because “things are so crazy” for us, we
never get a damn thing done.
Anyway, I can’t concentrate right now, what with soccer and everything. Am I
involved with soccer? No way. That’s for Euroweenies. But I need an excuse
just like the rest of you.
© 2009 North Star Writers Group. May not be republished without permission.
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